Metaverse Advancement
The advancement of a Metaverse would be maximized by collective effort and mass innovation; http://eicker.at/MetaverseResearch
Will work be dominated by fast-moving, free-agent teams of connected workers? http://eicker.at/Hyperconnectivity
Will the skills being honed on social networks today be critical tomorrow? http://eicker.at/Hyperconnectivity
Sharing, tweeting, status updating: preparing us for a future of always-on collaboration; http://eicker.at/Hyperconnectivity
Die Wikipedia: umfangreichstes Wiki und eine der am häufigsten besuchten Websites der Welt; http://eicker.at/Wikipedia
Social computing allows collaboration: shift of behavioral patterns of users and communities; http://eicker.at/IT2012
RWW: Is Hackpad the best wiki ever? http://j.mp/GT6jcw #Hackpad #Wikis http://eicker.at/Wikis
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Gartner: Cloud, social, mobile and information combine to transform the IT landscape in 2012; http://eicker.at/IT2012
Gartner: “Four IT forces, IT consumerization and new technology styles are forcing IT organizations to see they can’t control IT spending. They must actively manage technology investments inside and outside IT. … This Predicts 2012 special report highlights how the control of technology and technology-driven decisions is shifting out of the hands of IT organizations. New forces that are not easily controlled by IT are pushing themselves to the forefront of IT spending. Specifically, the forces of cloud computing, social media and social networking, mobility and information management are all evolving at a rapid pace. … These technological evolutions in the workplace are largely happening despite the controls IT normally places on the use of technologies. The cloud offers new delivery styles and options that are industrialized in a value chain that renders on-premises IT systems and expertise as only part of the overall delivery of IT capabilities to the company. Social computing is allowing collaboration, and a shift of behavioral patterns of users and the communities in which they work. Mobility offers new access channels to applications and data, and at the same time provides end users with a wide variety of device choices. The combination of cloud, social computing and mobility can be used to increase geographic diversity and raise the productivity of virtual teams. Users expect to get access to personal, work, business applications and data from any device, anytime and anywhere. – Finally, the concept of ‘big data’ is beginning to forever alter the relationship of technology to information consumption, as data coming from multiple federated sources and in structured and unstructured forms must now be analyzed using new methodologies foreign to many IT departments. … As the relationship between ‘technology means’ and ‘technology outcomes’ becomes ever clearer, stakeholders of all kinds are gaining a sharper understanding of how technology decisions will impact the business, and are raising the bar in terms of expectations for success.”
AOL, Microsoft, Yahoo have agreed to sell each other’s display advertising inventory to challenge Google; http://eicker.at/AMY
ATD: “AOL, Yahoo and Microsoft compete for ad dollars. But a new pact calls for the rivals to cooperate on ad sales, too. – The three companies are going to start selling ad inventory on each others’ sites, in a plan they hope will make them more competitive with Google. … Executives from all three companies briefed a group of top Web publishers and ad buyers about the plan at a dinner presentation last night in Manhattan. … The three companies will share revenue on the ads, and supposedly they’ll pocket more than they would have if a third-party ad network sold their stuff.”
Guardian: “The potential tie-up comes days after reports that AOL and Yahoo, fallen giants of the first age of the internet, were discussing a merger in the wake of the firing of Yahoo’s chief executive, Carol Bartz. … The advertising hook-up, in the meantime, could help slow the fast growth of Google and Facebook in the lucrative online display advertising market. – Google has long dominated search advertising – or online classified advertising – but overtook Yahoo in display advertising in May this year in the US, according to research firm IDC.”
pC: “All three of issued statements to the effect that there have been some ties before and the portals are exploring ‘future’ collaborations. … But ultimately, it’s hard to see what the value of the three combining sales efforts would be. There is a tremendous amount of similarity in terms of reach among AOL, Yahoo and Microsoft. So where’s the complement? … The reason Google and Facebook are eating away at the portals’ display dominance is easy: the users that advertisers want to reach are more and more easily reachable through social media sites like Facebook, not through general content offered by portals. At the same time, Google’s tight relationship with the agencies, through its demand side platform Invite Media and the Google DoubleClick ad exchange, make it a more efficient funnel for online ad dollars.”
VB: “Since the three companies will be sharing revenue from the display ads, the real challenge will be in convincing each of their separate sales teams to start selling their competitors’ ad inventory. – The partnership, scheduled to begin by the end of the year, doesn’t require that each of the companies exclusively work with each other, according to the report.”
TNW: “The ad pact will start at the end of 2011 and will not require exclusivity so each company is free to work with any ad network, even Google. I imagine it will still require a bit of training to get their internal sales teams to start selling competitors’ inventory. By banding together in Musketeer style, the three companies will share ad revenues in hopes of increasing their total earnings in Google’s shadow. The online advertising world is one of the most competitive landscapes and as companies go head to head in the language of CPM, CPC, DSP and conversion tracking pixels….it’s like the wild west for geeks out there.”
WSJ: Yammer and Salesforce start collaborating regarding activity streams; http://eicker.at/YammerSalesforce
WSJ: “Today Yammer will announce that it will work with another application, and it’s a big one: Salesforce.com. The folks at Yammer used Force.com, Salesforce’s development platform, and Yammer’s own API, to grab activity stream data from within Salesforce. Sales leads, deals, marketing campaigns and all sorts of other activity that gets entered into Salesforce.com become objects that can appear directly within a Yammer stream, which is essentially as easy to keep track of and interact with as a Facebook stream. … In fact, a Facebook stream is exactly what Yammer CEO David Sacks compares it to. ‘A few months ago we released an activity stream API that lets any application push activity stories into Yammer, the same way that Zynga can push items like the latest Mafia Wars score into your Facebook stream,’ he says. … The comparison to Facebook is no accident: Yammer’s technology is based on Facebook’s Open Graph protocol.“
RWW: “Yammer combined its APIs and Force.com to grab the activity stream information from within Salesforce, so that these objects can now be a part of the Yammer activity stream. … Now, those astute readers may realize that Salesforce has its own activity stream microblogging thing called Chatter, doesn’t this duplicate the function? Yes it does. But the bigger issue here is that Yammer is integrating things like crazy, before other software tools put their own activity streams inside their apps, just as Salesforce has done. Yammer is adding 200,000 customers a month, according to some press sources, and now stands at three million total customers, with half a million paid ones.”
VB: “Yammer is taking a shotgun approach to gathering data through partnerships instead of building up internal tools. Box.net, another enterprise 2.0 company, fleshes out its cloud storage product by integrating applications from the likes of Salesforce.com and Google to make its software more useful for enterprise companies. Yammer still intends to integrate with other enterprise companies that also have open APIs. …Yammer, which has 3 million verified corporate users. Around 80 percent of the largest companies in the world on the Fortune 500 list have deployed the enterprise social network. It’s one of a number of stars in the enterprise 2.0 space – along with companies like collaboration service Huddle and cloud storage provider Box.net – that are taking lessons learned from Web 2.0 applications like Twitter and Facebook to the enterprise.”
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