Non-cellers: Happy With the Landline
Non-cellers: 38% don’t need a cell phone or are happy with their landline; http://eicker.at/MobileConnectivity
Non-cellers: 38% don’t need a cell phone or are happy with their landline; http://eicker.at/MobileConnectivity
Non-cellers: lack of need or interest is the main thing standing in their way; http://eicker.at/MobileConnectivity
Resonance: Film about design strategists and how they identify the right ideas; http://j.mp/9qCpnc (via @ingmardrewing)
Ritson: “By focusing on needs rather than customers, we can enhance the efficacy of segmentation”; http://is.gd/41YE